DIRECTION, PHOTOGRAPHY, STYLING, & SOCIAL MEDIA MANAGEMENT
Tasked with developing a brand identity for a product without an origin story, I found inspiration from the target audience. Trendy Millennials who are foodies, with great taste but not wine snobs. This is an account where my past in the fashion industry played a major tole.
STYLING, & SOCIAL MEDIA MANAGEMENT
*hover for the IG before view
I designed Contour's visuals around the branding of popular European fashion bloggers with a NYC perspective - think the reigning Matilda Djerf meets Williamsburg. The colors came about through the natural elements of wine production and the dichotomy of the neutral trend meets bold and playful, with a thrifty touch.