Photo Editor & Content Strategist
EMILY NOVAK
Greetings! As a seasoned creative professional, I bring a wealth of expertise in social media content creation, digital marketing, and content strategy to the table. I thrive on managing multiple projects, skillfully crafting compelling content that deeply resonates with a well-researched target audience. My in-depth knowledge of both established and emerging social channels, trends, and technologies allows me to stay at the forefront of the ever-evolving digital landscape. With a sharp eye for detail and a penchant for creativity, I approach each initiative with professionalism, dedication, and a positive outlook, ensuring remarkable results every step of the way.
Brand Storytelling
I specialize in building brand stories and creating resonant content that brings these narratives to life. Crafting engaging narratives that connect with audiences on a deep level is my expertise, and I aim to leave a lasting impression that fosters brand loyalty. My goal is to convey the brand's essence and ignite excitement and engagement in the audience.
Creative Process
My approach to visuals is entirely hands-on and personal, driven by a genuine passion for creating captivating content. I meticulously develop mood boards and conduct deep dives into the visual world, exploring various aesthetics, color schemes, and design elements. I believe in the power of visuals to convey emotions, tell stories, and establish a strong brand identity. By immersing myself in this process, I can ensure that every visual element resonates with the intended audience and aligns perfectly with the brand's essence.
“Working with Emily is always a breath of fresh air and I learn something new every time. She is incredibly in tune with what makes content work via social media and marketing, while having an incredible eye for aesthetics. Emily works hard to get to know the target audience and what is going to speak directly to them. A true professional and master at what she does.”
David Falvey, Creative Director at 3types
WORK EXPERIENCE
M.S. WALKER
Social Media Manager
& Brand Content Strategist
April 2020 - Present
W MAGAZINE
Editorial Assistant, Jewelry & Accessories
January 2018 - April 2020
ARMENO COFFEE ROASTERS
Freelance Digital Content Strategist & Photo Editor
January 2018-2022
Creative Director
January 2016-2018
HEARST FASHION GROUP
Closet Assistant, Accessories
July 2017 - January 2018
Manages 5 accounts & directs 3 across multiple social media channels. They excel in comprehensive brand storytelling, community management, content marketing, and research, achieving an outstanding 10% Engagement Rate (10x industry average) and a remarkable 300% increase in followers for priority brands in 2022. Responsible for the entire social media content portfolio; creative direction, photography, Reels, TikTok, and copywriting. Expertly tracks, analyzes, and presents KPIs quarterly,
In a fast-paced environment, I supervised daily sample trafficking for high-value jewelry & accessories, acting as a vital liaison between the closet, PR agencies, showrooms, designers, and stylists, fostering strong relationships. I provided unwavering support to editors, handling administrative tasks precisely, including look book filing, on-premise meetings, invoicing, and market research. With a keen eye for aesthetics, trends, and narrative development, I harnessed visual appeal and trend awareness for captivating storytelling.
I spearheaded the creation of the social media content portfolio, managing marketing across Facebook & Instagram. Successful campaigns led to a 15% increase in profits. Tracked metrics & KPIs with Google Analytics and Facebook Business Suite. Managed freelance design team for website redesign and rebranding, integrated Google Analytics. Collaborated with influencers for social media mentions through PR packages.
As an editorial assistant for Hearst Fashion Group, encompassing renowned magazines such as Cosmopolitan, Harper's Bazaar, Seventeen, and Women's Health, I was immersed in the dynamic and fast-paced world of fashion journalism. I provided unwavering support to editors, handling administrative tasks precisely, including look book filing, on-premise meetings, invoicing, market research, and assisting stylists on set.
INTERNSHIPS
CELEBRITY STYLIST ASSISTANT - SAMANTHA FRAPPIED BROWN
CHAPTER:2 AGENCY - PUBLIC RELATIONS INTERN
RICK OWENS - NEW YORK MARKETING ASSISTANT
CERTIFICATIONS
GOOGLE DIGITAL MARKETING & E-COMMERCE SPECIALIZATION, LINKING TO SOCIAL